The Advertising Standards Council of India (ASCI) has issued guidelines for advertising for skin lightening or fairness improvement products.
Valued at no. 2 position is Indian telecom brand Airtel, with State Bank of India is valued at no 3.
Creyate will cater to men primarily with shirts, suits, trousers; and shirts and denims for women. The shirts will be available at price points ranging from Rs 2,200 to Rs 20,000, denims from Rs 2,100 to Rs 8,000.
Trai's assumption that restricting media ownership is the key to fair reportage is flawed. If we keep corporate, religious and political owners out of media, half of indian media may have to be shut down