 "FIAT Punto Evo makes life 'more interesting', new spot tells viewers")
Last week, FIAT launched its hatchback, the Punto Evo in India and also announced intentions to bring in 12 products under 3 different brands - that’s Fiat, Chrysler and Jeep, by 2018. The announcement comes 15 months after the Italian car maker ended the relationship with Tata Motors.
To promote the latest addition to the family, Storyboard’s Animesh Das spoke to Nagesh Basanvahalli, president and managing director, FIAT Chrysler India, and Malvika Mehra, national creative director, Grey Group India to understand why the brand has positioned the Punto Evo in the way it has.
Watch the video for the complete story…
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