Ferzad Variyava is DDB Mudra West's new group creative director

DDB Mudrahas announced the appointment of Ferzad Variyavaas group creative director, DDB Mudra West. Variyava will be based out of the agency’s Mumbai office in Mumbai.His last stint was with L&K Saatchi & Saatchi, where he was the executive creative director.

On the new appointment,Rahul Mathew,creative head, DDB Mudra West, said,“Over the last few months, we’ve been rebuilding our creative force here at DDB Mudra West. And Ferzad is yet another stride in that direction. I have always admired his craft as a writer and am sure he’s going to raise the standard, on many counts, for all of us.”

Added Variyava, “I am absolutely thrilled to be working with Rahul Mathew and Sonal Dabral. I have always been a fan of the work and culture of DDB Mudra and I feel privileged to be a part of this team.”

With over 13 years of experience, his advertising career started out with Ambience Publicis and he has also worked for agencies such as Alok Nanda & Co., JWT, Leo Burnett and McCann Erickson.