Philips' AirFryer campaign: 80 per cent less oil in your fried snacks

Kitchen appliances brand, Philips India, has launched a TV campaign for Philips AirFryer. The campaign has been created by Ogilvy and Mather, and positions the appliance as an innovative gadget that fries tasty, healthy food with 80 percent less oil.

Commenting on the launch of the new ad campaign, ADA Ratnam, president, consumer lifestyle, Philips India, said, “The AirFryer is a gadget that we are extremely passionate about. It’ssleek, it’s high tech and it delivers on the promise of good health and well-being that Philips stands for. It is the perfect gadget for the modern kitchen and lifestyle.”

The film features a fun couple, where the man volunteers to prepare the evening snack - aloo tikki. He steps into the kitchen and fails to spot the tiny bottle of oil that has now replaced a large oil container that is usually found in most homes. Insisting that there is no oil container in the kitchen, he loses a fun bet to his wife and agrees to prepare the snacks every evening henceforth. The ad then showcases the appliance and how it fries food in 80% less oil.

Watch the film here:

“We have received an overwhelming response since we launched the AirFryer in the Indian market. A big reason for the success is our consistent engagement across digital platforms as well as experiential activations on ground. We had set out to create a new category of kitchen appliances with this gadget and I think we have been successful. To take this category to the next level, we have decided to run a TV campaign as well that will help us drive even higher awareness and recall,” Ratnam adds.

It features a fun couple, where the husband volunteers to prepare the evening snack - Aloo Tikki! However, he fails to spot the tiny bottle of oil that has now replaced a large oil container that is usually found in most Indian homes. Insisting that there is no oil container in the kitchen, he loses a fun bet to his wife and agrees to prepare the snacks every evening going forward. The advertisement then showcases the appliance and how it’s unique patented Rapid Air Technology fries food in 80% less oil.