Expect 'BrandZ Top 100 Indian Brands' in about 2-3 years: The Store's David Roth

WPP’s study of the most valuable brands, BrandZ, was first launched in China five years ago and was followed up with a Latin American study. Since then, a global ranking has been released every year since 2011, with the study landing on Indian shores for the first time this year. So how does the Indian edition of the study compare with the Chinese and Latin American rankings, and where do Indian brands stand on a global stage?

Storyboard’s editor Anant Rangaswami caught up with David Roth, CEO, The Store WPP, EMEA and Asia for the answers, where he systematically broke down what BrandZ should mean for brands in India.

When asked how brands are expected to use the data the study brings to the table, Roth said he hopes that brand owners and managers are able to navigate uncharted waters with more ease. This is in light of the fact that consumers today are getting more sophisticated, markets are changing faster as are consumers’ requirements.

In the interview, Roth mentioned how BrandZ’s first-ever study in China had 50 brands. In about two years, this number went up to 100, which Roth sees happening in India about the same time-frame as well.

Watch the video for a complete understanding on what brand marketers and custodians should expect from BrandZ, and what the vision is for India.