BARC ratings release: Now a year end possibility?

The Broadcast Audience Research Council or BARC TV ratings system, set up by industry stakeholders, is not expected to meet its October launch deadline as initially planned. Storyboard editor Anant Rangaswami speaks to BARC’s CEO Partho Dasgupta to find out what’s the progress so far and when we will see usable data. Watch the interview for all the answers…

The Broadcast Audience Research Council or BARC TV ratings system, set up by industry stakeholders, is not expected to meet its October launch deadline as initially planned. Storyboard editor Anant Rangaswami speaks to BARC’s CEO Partho Dasgupta to find out what’s the progress so far and when we will see usable data.

Watch the interview for all the answers…

Written by Anant Rangaswami

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more