MSLGroup walks away with Raymond Group's PR mandate

MSLGroup has bagged the PR mandate of the Raymond Group. In its new mandate, the agency will be the brand’s strategic advisory, creating unbound communications and engagement solutions in the country. It also includes brand building, reputation management, influencer outreach, and crisis and issues management.

Commenting on the new business win, Jaideep Shergill, CEO India, MSLGroup, said, “Partnering with the Raymond Group is a very exciting opportunity for us to lead the next level of engagement and innovation in this ever-changing consumer landscape. With the emergence of new media tools, we are committed towards adding value that provides real impact on business and helps brands stay ahead and stay relevant against the competitive backdrop. For Raymond, our attempt is to create channel agnostic programs that excite and inspire.”

“The strength of MSLGROUP pan India network coupled with the team’s ability to understand our business and recommend creative ideas were pivotal in our decision to appoint them as our communications partner. In this cluttered marketplace, it is essential not just to connect with our consumers but also to engage them in a meaningful dialogue. We look forward to working with MSLGROUP to reach out to our ever growing consumer base spread across product categories, thus reinforcing our strong brand equity,” said Rohit Khanna, head - corporate communications, Raymond Limited.