Brand consultancy firm chlorophyll recently celebrated its 15th anniversary. Setup in 1999 by founders Kiran Khalap, Anand Halve and Madan Bahal, chlorophyll has worked on prominent brands including Unilever, Mahindra Two Wheelers and Meru Cabs, among many others. Storyboard’s editor Anant Rangaswami caught up with Khalap and Halve to understand the changing market requirements and the challenges of creating a brand in the digital age. Watch the interview for more.
 "15 years of chlorophyll: In conversation with Kiran Khalap and Anand Halve")
Brand consultancy firm chlorophyll recently celebrated its 15th anniversary. Setup in 1999 by founders Kiran Khalap, Anand Halve and Madan Bahal, chlorophyll has worked on prominent brands including Unilever, Mahindra Two Wheelers and Meru Cabs, among many others.
Storyboard’s editor Anant Rangaswami caught up with Khalap and Halve to understand the changing market requirements and the challenges of creating a brand in the digital age. Watch the interview for more.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
Find us on YouTube
 "Why Unilever employees in Russia might be sent to war in Ukraine")
 "Barbie turns 64: How Mattel has kept the doll brand alive for so long")
 "How storytelling is the heart of content marketing")
 "What are dry shampoos? Why are they being recalled in the US?")