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Use Twitter as a second screen: Shailesh Rao

Shriram Transport announces NCD issue, targets Rs 1,500 cr

Investors can choose between the three, five and seven years tenors and the yields offered range from 10.71 percent for a five-year investment under the monthly coupon option, to 11.50 percent for a 7-year investment under a yearly coupon.<br />

Why auto makers aren't cheering Jaitley's extension of excise duty cut just yet

But more than benevolence on excise duty, the government needs to keep fuel prices, general inflation in check and ensure that all round economic activity picks up.

The 'Smiley' company launches in India

The Smiley Company's CEO Nicolas Loufrani was here to launch the brand in India and we caught up with him to understand Smiley's growth story and India plans.

BARC - The road ahead

The drama over the new guidelines for TV rating agencies continued to dominate the headlines last week.

From awareness to sale in 15 minutes: The new rules of marketing

There is an underlying assumption of brand awareness and association of good quality. That may need investment in classic branding or lots of clever content marketing surrounding the audience in different ways.

Coca-Cola India's Venkatesh Kini

The move is seen as yet another attempt to make the world's number one beverage brand India's favourite too.

2014: Advertising outlook

It's been a tough year for anyone in business anywhere in the world, but perhaps tougher still for those in India.

TV ratings: Govt approves policy guidelines

While the guidelines would come into effect immediately from the date of notification, the only existing rating agency, TAM, has been given 30 days to comply.

Ogilvy's own awards show: 'The Envies'