 "The art of storytelling never dies: Microsoft Advertising's Stephen Kim")
Microsoft was one of the first tech companies that immersed itself at Cannes Lions, with this year being no different.
Storyboard’s Pavni Mittal caught up with Stephen Kim, vice president - Global Agencies and Accounts, Microsoft Advertising, to understand his perspective on whether the festival had changed over the years and if marketers are keeping pace with changing technology. Also catch him discussing the company’s new Creative Sequencing tools and his thoughts about the importance of storytelling, too.
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Watch the interview here.
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