BARC - The road ahead

The drama over the new guidelines for TV rating agencies continued to dominate the headlines last week.

 BARC - The road aheadMeanwhile, the Broadcast Audience Research Council or BARC is confident that the new ratings system will launch on 1 October.

Storyboard met BARC CEO Partho Dasgupta and tech-comm member Paritosh Joshi to understand just how BARC plans to meet its deadlines.

Updated Date: Dec 21, 2014 04:41:20 IST