Brian Lesser, global CEO at Xaxis, was in the country recently. Storyboard’s Pavni Mittal interviewed him to understand how the agency fits into WPP’s media business, how he counters the flak he gets for Xaxis’ ‘arbitrage model’ and whether marketers are equipped to understand programmatic buying. Watch the interview for more…
 "Connecting with audiences is getting complicated: Xaxis' global CEO Brian Lesser")
Brian Lesser, global CEO at Xaxis, was in the country recently. Storyboard’s Pavni Mittal interviewed him to understand how the agency fits into WPP’s media business, how he counters the flak he gets for Xaxis’ ‘arbitrage model’ and whether marketers are equipped to understand programmatic buying.
Watch the interview for more…
Find us on YouTube
 "HDFC Bank emerges as India's most valuable brand; Reliance Jio placed 9th among list of top 10 brands")
 "Advertising firm WPP to acquire mobile marketing agency Madhouse; sells stakes in Rediffusion JVs")
 "Alibaba, Tencent involved in talks of buying a stake in WPP's Chinese unit"){kind=logo}
 "There is a growing need to regulate new tech platforms say experts at the WEF")
 "HDFC Bank emerges as India's most valuable brand; Reliance Jio placed 9th among list of top 10 brands")
 "Advertising firm WPP to acquire mobile marketing agency Madhouse; sells stakes in Rediffusion JVs")
 "Alibaba, Tencent involved in talks of buying a stake in WPP's Chinese unit"){kind=logo}
 "There is a growing need to regulate new tech platforms say experts at the WEF")