Coca-Cola India's Venkatesh Kini

The move is seen as yet another attempt to make the world's number one beverage brand India's favourite too.

Animesh Das January 11, 2014 09:10:28 IST

Last month, Coca-Cola India kicked off one of its most expensive print and TV campaigns in recent years, in what is seen as an off-season for soft drinks.

CocaCola Indias Venkatesh KiniThe move is seen as yet another attempt to make the world's number one beverage brand India's favourite too.

That being said, India remains a potential top five market for Coca-Cola by 2020, and the company, which celebrated its 20th anniversary in the country last year, has committed investments of 5 billion dollars to help the cause.

Animesh Das met Venkatesh Kini, the Business Unit President of Coca-Cola India and Southwest Asia, to find out the company's growth strategy and marketing plans.

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