Last month, Coca-Cola India kicked off one of its most expensive print and TV campaigns in recent years, in what is seen as an off-season for soft drinks.
That being said, India remains a potential top five market for Coca-Cola by 2020, and the company, which celebrated its 20th anniversary in the country last year, has committed investments of 5 billion dollars to help the cause.
Animesh Das met Venkatesh Kini, the Business Unit President of Coca-Cola India and Southwest Asia, to find out the company's growth strategy and marketing plans.
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Updated Date: Dec 21, 2014 04:40:11 IST