Coca-Cola India's Venkatesh Kini
The move is seen as yet another attempt to make the world's number one beverage brand India's favourite too.
Last month, Coca-Cola India kicked off one of its most expensive print and TV campaigns in recent years, in what is seen as an off-season for soft drinks.
That being said, India remains a potential top five market for Coca-Cola by 2020, and the company, which celebrated its 20th anniversary in the country last year, has committed investments of 5 billion dollars to help the cause.
Animesh Das met Venkatesh Kini, the Business Unit President of Coca-Cola India and Southwest Asia, to find out the company's growth strategy and marketing plans.
The wily leg-spinner, who is in high demand in T20 leagues around the world, plays for Sunrisers Hyderabad in the Indian Premier League and has been signed up by Lahore Qalandars for the remaining matches of the ongoing Pakistan Super League.
Unadkat has played one Test, seven ODIs and 10 T20s and last played for India in 2018.
Currently, BCCI president Sourav Ganguly, vice-president Rajiv Shukla, acting CEO Hemang Amin, treasurer Arun Dhumal, joint secretary Jayesh George and IPL chairman Brijesh Patel are in the UAE to finalise the arrangements.