Use Twitter as a second screen: Shailesh Rao

It’s not just marketers and communications agencies that make a beeline for the south of France - adding to the party are a significant number of tech companiesranging from giants like Google, Twitter and Facebook to new media companies FourSquare, Spotify, and even Tumblr. This year continued thatsentiment.

While social media dominated the conversation, the big question still seems to be - are companies and brands keeping pace with changing technology?

Storyboard’s Pavni Mittal caught up with Twitter’s vice president - Asia Pacific, Latin America and Emerging Markets, Shailesh Rao, to get these questions answered and to understandthe micro-blogging site’s future plans. Watch the conversation here…