Brands News - Page 4

Chidambaram's obsession in Interim Budget: UPA's 'glorified' 10 years!

The FM's favourite phrase seemed to be 'Ten years'. It was, what seemed like, a last, desperate, plea on behalf of his party to voters to give it a third term in office.

Shopping lesson from Calvin and Hobbes: So much selection, and so little choice

The lesson here is that beyond a point choice confuses rather than helping people. When people are given a limited choice they are more likely to make a choice

Second edition of Kyoorius awards launched, goes beyond design

The creative awards for advertising and marketing communication in India have been conceptualised by Kyoorius in association with D&AD.

Italy, Dortmund and now Arsenal: Puma to supply kits to Gunners from 2015

The deal with Arsenal shows Puma's determination to re-establish itself as a core sports brand under new CEO Bjoern Gulden after moving more into lifestyle and fashion.

Star India gets digital distribution licence for IPL 2014

Star India has acquired the rights from Times Internet, the digital arm of the Times of India Group, the broadcaster said in a statement.<br /><br />

New Indian Readership Survey shows opportunities, vernacular strength

The new Indian Readership Survey that was revealed this morning will come as a breath of fresh air for all stakeholders - the publisher, the advertiser and the media agency.

The 'Smiley' company launches in India

The Smiley Company's CEO Nicolas Loufrani was here to launch the brand in India and we caught up with him to understand Smiley's growth story and India plans.

BARC - The road ahead

The drama over the new guidelines for TV rating agencies continued to dominate the headlines last week.

HarperCollins Rahul tweet: Should brands be getting into politics?

To begin with, there is no need for any brand to get into controversial territory unless the controversy directly affects the brand or the category that the brand is in.

Congress copies Modi's ad tagline: Now ad biz will suffer more

The Congress in general and Rahul in particular have been mocked and ridiculed thanks to the first ad of the Congress campaign being proven to have lifted a headline from a 2011 Narendra Modi campaign.

Tetley, Kareena urge tea drinkers to go for an 'inside walaah snaan'

Promote the benefit of green tea with the new 'Tetley Green'.

Emirates says "Namaste India" on Nation's 65th Republic Day

The cabin crew members who starred in the video were selected for their proficiency in Hindi, Punjabi, Marathi, Malayalam, Kashmiri, Kannada, Gujarati, Tamil and Bengali.

Micromax pays tribute to Indian advertising, rewards you to love ads

The ad spots show people from all sections of society and age groups discussing and appreciating advertisements and how these same ads will pay them back now.

Cong's 'Main nahi hum' campaign: Mediocrity at its best

The Congress campaign that broke this morning reiterated all that is wrong and wretched about average communication.

Star India to invest over Rs. 1500 crore in hockey

Star Sports is set to create a new global benchmark in hockey broadcasting with the telecast of the second edition of the Hockey India League (HIL).

Garnier comes to Bollywood's rescue in its latest campaign

The campaign was digitally executed by FoxyMoron.

Maxus elevates Sanchayeeta Verma to Managing Partner

Verma has been with GroupM for over 10 years. Her earlier stint was with Mindshare.

After Micromax, Hugh Jackman to endorse Montblanc

Hollywood actor Hugh Jackman has been named the global ambassador of luxury German brand Montblanc.

WE: Indians spend up to 187% more on brands they follow online

97% of Indian respondents surveyed follow their favourite brands on social channels.

LifeCell and Aishwarya urge mothers to give their babies 'The Gift'

The 'Godh Bharai' film was conceptualised by 1pointsize and produced by Apostrophe Films.

Star India signs 8-year broadcast deal with International Hockey Fed

Star India, which runs country's leading sports networkStar Sports, will broadcast key FIH events both in India andthroughout the world from January 2015 to December 2022.

MSLGROUP appoints eight new regional leaders in Asia

Two regional deputy practice group leaders also appointed to further strengthen the firm's expertise and leadership.

Aegis Media, Dentsu Network join to form Dentsu Aegis Network

Together they form the network in 110 countries worldwide with over 22,000 dedicated specialists.

FabFurnish.com introduces its first TVC with 'fimagination'

The TVC has been conceptualised by Gurgaon-based creative agency Bang In The Middle (BITM).

Birla Sun Life launches phase two of 'Jaanoge Tabhi Toh Maanoge'

Using the analogy of different varieties of tea preparations, the commercial explains how mutual fund offerings extend beyond equity to several other options.

From awareness to sale in 15 minutes: The new rules of marketing

There is an underlying assumption of brand awareness and association of good quality. That may need investment in classic branding or lots of clever content marketing surrounding the audience in different ways.

Contract Advertising wins Acer India's creative mandate

Acer has partnered with Contract to develop campaigns to capitalize on the mindset of the new age audience, which will run across TV, print, radio and digital mediums.

Berger Paints uses Kerala nuances in its new TVC

The ad campaign has been conceptualised by Rediffusion Y&R.

BARC ties up with Mediametrie for TV audience measurement

Under the arrangement, Mediametrie will provide technological knowhow and licenses to BARC to use their TV metering system and also help BARC procure its own metering hardware.

Kantar's Eric Salama: Wouldn't be good for TV ratings collapse in India

Here is Kantar's CEO, Eric Salama, on what's in store for the company and how it plans to address the TAM issue.