Garnier India has rolled out a new campaign called 'No Pimples, No Marks', that depicts illustrated iconic Bollywood scenes and characters with pimple problems to which the solution is the new Garnier Pure Active Neem face wash.
The campaign was digitally executed by FoxyMoron. Animated videos of iconic Bollywood characters were released that showcased brand ambassador Alia Bhatt as the savior and means of bringing the Garnier Pure Active Neem face wash to the rescue of Bollywood's pimple problems.
The first video depicts the famous 'Kitne Aadmi Thhe' scene from the film Sholay. The second video of the series depicts the famous train scene from Dilwale Dulhaniya Le Jayenge.
Rupika Raman, General Manager, Garnier, L'Oreal India, said, "Pimples and pimple marks are a serious skin concern for the youth of today and the Garnier Pure Active Neem face wash is an excellent product that addresses it. Our objective was to reach out to our core target audience and build brand awareness in a way that is informative and effective; yet fun and engaging. Hence the campaign was conceptualised with the insight that social media and Bollywood play an important role in the day to day lives of most youngsters in India. Through this campaign, we have not only met our objective but also explored a new and innovative way of leveraging social media platforms."
Harshil Karia, Online Strategist and Co-founder, FoxyMoron, said, "The Indian audience is always looking for entertainment and Bollywood is an avenue that rarely fails to deliver. The brand's target audience that faces daily skin issues looks for a convenient and simple method to tackle them. The 'No Pimples, No Marks' campaign is a fun and interactive campaign to educate them that the new Garnier Neem face wash not only took care of the pimples, but their marks too."
Watch the second commercial here.
Updated Date: Dec 21, 2014 04:41:00 IST