Micromax pays tribute to Indian advertising, rewards you to love ads

The ad spots show people from all sections of society and age groups discussing and appreciating advertisements and how these same ads will pay them back now.

FP Staff January 24, 2014 08:00:22 IST

Micromax has launched a campaign to promote its latest product, the Micromax MAd A94 phone. The campaign, conceptualised by Lowe Lintas, promotes the product with an app called the MAd Call app, where it pays a humorous tribute to some iconic Indian ads by showcasing story sketches which consumers can relate to.

Micromax pays tribute to Indian advertising rewards you to love adsThe MAd Call app, developed by Micromax, helps customers earn talk time, get bill waivers and avail free recharges by watching ads before the call connects.

The creative films show how people are 'Mad' about ads and are now getting rewarded to love ads. The ad spots show people from all sections of society and age groups discussing and appreciating advertisements and how these same ads will pay them back now.

Micromax pays tribute to Indian advertising rewards you to love adsSpeaking on the campaign, Sriram Iyer, Executive Creative Director, Lowe Lintas and Partners, said, "It is one of those rare times in advertising when the product story is genuinely new and inventive. The campaign therefore had to do justice. In my opinion, in the process of telling the story of "MAd Call", we've also managed to pay a tribute to 'the world of Indian Advertising' too."

Shubhodip Pal, Chief Marketing Officer, Micromax India, said, "The launch of MAd would be supported by a clutter-breaking 360-degree marketing campaign across print, online and TV. We have already kick-started the digital leg of the campaign with the 'Guess the Ad Campaign' which has received an overwhelming response from the ad-crazy audiences across social media platforms. First of its kind, the campaign is truly a tribute to the advertising world appreciating some amazing advertisements by leading brands."

Watch the Supermarket commercial here.

Watch the Spa commercial here.

Credits:

Client and Spokesperson: Shubhodip Pal, Rachna Lather

Creative: R Balki, Amer Jaleel, Shriram Iyer, Shayondeep Pal , Arko P Bose, Manzoor Alam, Anshul Nagpal and Ipshita Bose

Business: Rajiv Chatterjee, Priyank Pant, Sana Ahsan and Aditya Mehra

Production House: Lintas Productions

Directors: Shriram Iyer, Shayondeep Pal

Lowe Lintas Spokesperson: Amer Jaleel, Shayondeep Pal, Naveen Gaur and Rajiv Chatterjee

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