Star India gets digital distribution licence for IPL 2014

Star India has acquired the rights from Times Internet, the digital arm of the Times of India Group, the broadcaster said in a statement.<br /><br />

hidden January 28, 2014 16:46:26 IST
Star India gets digital distribution licence for IPL 2014

New Delhi: Broadcasting major Star India has got the license for digital distribution of IPL 2014 and would offer streaming, video-on-demand and on mobile operator services.

Star India has acquired the rights from Times Internet, the digital arm of the Times of India Group, the broadcaster said in a statement.

Star India gets digital distribution licence for IPL 2014

A company logo of Star TV is seen at its headquarters. Reuters

As per the agreement, Times Internet will distribute IPL streaming and video on demand on its cricket destination on web and mobile, powered by a starsports.com video player.

Both the companies will market the joint proposition, and Star India will be solely responsible for monetisation, including advertising sales, it added.

Star India Chief Operating Officer Sanjay Gupta said: "At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience."

Times Internet CEO Satyan Gajwani said: "Our partnership with Star will enable an even larger reach for the property across digital devices."

Star India is a fully owned Indian subsidiary of global media giant 21st Century Fox and broadcasts more than 40 channels in 7 languages.

It owns popular channels including Star Plus, Star Gold, Channel V, Star World, Star Movies and Star Utsav.

PTI

Updated Date:

also read

IPL 2021: RCB skipper Virat Kohli reprimanded for showing frustration after his dismissal against SRH
First Cricket News

IPL 2021: RCB skipper Virat Kohli reprimanded for showing frustration after his dismissal against SRH

Kohli was not at his fluent best in the game on Wednesday and ended up with 33 off 29 balls. His team won the game by six runs.

IPL 2021: Andre Russell blames nature of pitch for KKR's batting collapse, says his team will bounce back strongly
First Cricket News

IPL 2021: Andre Russell blames nature of pitch for KKR's batting collapse, says his team will bounce back strongly

Needing just 30 runs from 27 deliveries, KKR's experienced finishers— Russell and Dinesh Karthik— faltered big time as the five-time champions Mumbai pulled off an epic comeback to secure their first win of the season.

IPL 2021: KKR captain Eoin Morgan says he couldn't have asked for a better start after win over SRH
First Cricket News

IPL 2021: KKR captain Eoin Morgan says he couldn't have asked for a better start after win over SRH

KKR notched up an easy win against SRH, riding on opener Nitish Rana (80) and Rahul Tripathi's (53) fluent half-centuries after being asked to bat. SRH could score just 177 for 5 while chasing 188.