Contract Advertising wins Acer India's creative mandate
Acer has partnered with Contract to develop campaigns to capitalize on the mindset of the new age audience, which will run across TV, print, radio and digital mediums.
Contract Advertising has won the creative mandate for Acer in the PC and laptop category. Acer has partnered with Contract to develop campaigns to capitalize on the mindset of the new age audience, which will run across TV, print, radio and digital mediums.
On the appointment, Harish K Kohli, Managing Director, Acer India Pvt Ltd, said, "We are extremely happy to announce the appointment of Contract, chosen through a competitive evaluation process, as our new creative agency. In Contract, we have found an agency that can resonate the ethos and values of the Acer brand. We welcome them on board and look forward to working on some great campaigns together."
Commenting on the win, Rana Barua, COO-Contract India, said, "Acer is a very prestigious brand win for us as it is not only a leading player globally, but also one of the most innovative ones. We are excited to work with a brand like Acer, which embarks on a challenging future in a highly competitive environment. The category is very dynamic and is going through a paradigm shift. The 'integrated' approach that Contract adopted yet again demonstrated our strength and expertise which clients are clearly seeing as the differentiated and visible edge over other agencies."
Harish Kohli, Managing Director, Acer India confirmed that the company had backed out of the smartphone business.