Tetley, Kareena urge tea drinkers to go for an 'inside walaah snaan'
Promote the benefit of green tea with the new 'Tetley Green'.
Tata Global Beverages' global tea brand Tetley released a new campaign 'Inside walaah Snaan' to promote the relaunch of Tetley green tea in the Indian markets. The TV commercial was conceptualised by Lowe Lintas and was produced by Crazy Few Films.
The campaign stars Bollywood actor and brand ambassador Kareena Kapoor and has been designed to inspire consumers to wash out toxins with Tetley green tea every day.
"I am thrilled and honored to be part of the Tetley family today. I am a fitness enthusiast myself and have been including green tea in my daily diet for many years. I completely agree with Tetley's concept of cleansing from within that can help you have a better life and attitude during stressful situations. A healthy body leads to healthy mind after all. I am delighted to endorse the refreshing take that Tata Global Beverages has taken on green tea by making it your 'Inside walaah Snaan'," said Kapoor.
Vikram Grover, Vice President -Marketing, India and South Asia, Tata Global Beverages, said, "From our study, a lot of Indian consumers are pursuing a healthy lifestyle and are opting for wellness products in their daily diet regime. With the latest campaign, we aim to inspire the consumers to take an oath to follow healthy living by including green tea in their lifestyle and daily diet. There is a strong justification for the 'Inside walaah Snaan' when you have great taste and good health together."
Creative Agency: Lowe Lintas and Partners
National Creative Director: Amer Jaleel
Executive Director: G.V Krishnan
Creative Team: Ateet Shroff, Keegan Pinto, Sonal Mishra, Nitin Sawant, Shahvan Kaikobad, Rushita Bhatadye
Account Planning: Phalgun Tiruvasu, Abigail Dias
Account Management: Ayyappan Raj, Reagan Rodrigues, Radhika Arya, Sanyogeeta Chavan
Producer: Crazy Few Films
Director: Anupam Mishra
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