Brands News - Page 27

Two agency formula: How Flipkart won with their choice of communication partner

Yesterday, it was official. Flipkart has awarded their creative account to Lowe Lintas, the incumbent agency being Happy Creative Services.

HT and ToI's number wars: Why don't marketers care about their Rs.15,000 crore?

Why are marketers, who fund the publications, putting up with readership and circulation data which is dated and unreliable?

Brand purpose, millennials and the epic creative that engages them

It's okay if your last name isn't 'Ambani': What FreeCharge's campaign tells the youth

We must build a readership before speaking to brands: VP Scott Lamb on Buzzfeed India

'Good results take time', Birla Sun Life Mutual Funds' latest ad convinces viewers

'Cashback toh banta hai', CashKaro's new campaign tells the youth

Johnnie Walker's India bet: What's on the cards?

How to get the PM to mention your brand: 3 marketing lessons from Modi's Fevicol moment

Once you get the message and communication right stick with it and keep giving the agency more and more work to keep them inspired.

'Nanhi Kalis' wish their teachers a heartfelt 'Happy Teachers' Day'

You don't need to charge it ever: How Ikea's Bookbook took a classy dig at Apple

Kingfisher crisis: Management lessons on how Mallya could have cut his losses

In the not-so-pleasant scenario that Kingfisher Airline's Vijay Mallya finds himself in now, the detractors and nay sayers are many. And justifiably so. Owing Rs 7,000 crore to 17 banks is not loose change. From being the most sought after CEO, with the chatterati and glitterati vying with one another for a photo opportunity or an invite to his famous yacht parties, Mallya is now the pariah that no one wants to be associated with.<br />

World Kabaddi League signs up Havas Media Group

India's online ads market to touch Rs 3,575 crore by March; mobile ad spends growing at CAGR of 43%

E-commerce, Telecom and FMCG & Consumer durables are the top 3 verticals driving the digital advertisement spends in India.

Ogilvy Mumbai beefs up creative team with four new members

Online ad market to touch over Rs 3,500 cr by March 2015

According to the study, the online advertising market has grown from Rs 1,140 crore in 2010-11 to Rs 2,260 crore in 2012-13 and was estimated to be worth Rs 2,750 crore in 2013-14.<br />

From 'bucket list' to 'to-do list': Malaysia Airlines tweaks insensitive PR campaign

Malaysia Airlines launched the campaign asking Australian and New Zealand customers to describe "What and where would you like to tick off on your bucket list, and explain why?"