India will have a 'digi-cal' model of distribution: PepsiCo's D Shivakumar
Pavni Mittal
• September 1, 2014, 14:37:32 IST
Last year, food and beverage giant PepsiCo announced that it will invest $5.5 billion in India over the next six years, to ramp up operations. And in January, the company it roped in former head of Nokia India, D Shivakumar, as the chairman and CEO of the India region. When asked about his views on FMCG’s growth in India and the emerging markets, Shivakumar said as a category, FMCG has grown in the country despite the ups and downs in the economy.
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