World Kabaddi League signs up Havas Media Group

After recently retaining the MTS India media business, Havas Media India has won the integrated media mandate for World Kabaddi League in a multi-agency pitch. The account is estimated to be upwards of Rs. 30 crore.

Speaking about the appointment, Raman Raheja, CEO, World Kabaddi League said, “We are a young and dynamic organization looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership, experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”

Commenting on the association, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”

“WKL is a great brand with a huge potential. This win is another feather in our cap proving that Havas Media is the ‘go to’ agency for integrated media. We will provide meaningful solutions to achieve WKL’s goals and look forward to a long business relationship”, added Mohit Joshi, managing director, Havas Media India.