 "'Cashback toh banta hai', CashKaro's new campaign tells the youth")
[caption id=“attachment_98419” align=“alignleft” width=“380”] A screen shot from the film[/caption]
Cashback and coupons site CashKaro.com has recently aired its first 360-degree campaign ‘Cashback Toh Banta Hai’. The ad campaign has been launched on YouTube with a video series and is targeted at the internet savvy youth of India who is looking for bargains. Boring Brands has created the campaign for CashKaro.
The first phase of the ad campaign will have three commercials being aired featuring everyday Indian scenarios and reactions of the Indian common man. So far, only the first ad has been released. The ads intend to highlight cashback as a concept by using tongue-in-cheek everyday incidents depicting the addiction to getting cashback in every possible circumstance.
Swati Bhargava, co-founder, CashKaro.com said, “While an increasing number of people are now shopping online in India, many of them are still to experience the benefits (and joy!) of getting cashback on any product they buy online. CashKaro is a young brand and our audience, majorly the youth, love both - a bargain and fun videos. A viral and visual medium like YouTube is the perfect medium to connect with them. These ads show the ubiquitous love for Cashback in a humorous way and convey that ‘Har cheez pe Cashback banta hai!’ You just need to come to CashKaro before shopping to get it.”
The first film opens to a pandit in a temple performing an aarti, while a devotee is expectedly waiting for prasad. He puts money in the pandit’s pooja thaali and takes change back, because everything warrants a cash back.
Watch the TVC here:
Added Anshul Sushil, co-founder and CEO, Boring Brands, “AsCashKaro is a pioneer in affiliate marketing, it was a key mandate for us to reinforce awareness about cashback being every customer’s right, while keeping the message light. CashKaro already has a well engaged audience on Facebook and we wanted to expand that reach with this campaign to ensure we are where our audience is - YouTube. Almost two-thirds of its viewers in India are You(th) under 35 years of age and are an emerging consumer pool. We picked ‘Cashback toh banta hai’ as a theme as we have seen how Indians love little bargains in shopping and added a creative drama to see how it works in the least expected scenarios. It’s been an enriching experience for our team.”
Apart from YouTube, the brand will promote the campaign across other social networks and gradually take it to TV, cinemas and outdoor during the festive season.
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