We must build a readership before speaking to brands: VP Scott Lamb on Buzzfeed India
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We must build a readership before speaking to brands: VP Scott Lamb on Buzzfeed India
Pavni Mittal
• September 10, 2014, 13:00:57 IST
The 10 commandments may have started it, but lists got a new meaning and almost a new lease of life with Buzzfeed. The social media and entertainment company known for its branded and viral content soft-launched in India last month, making India the sixth country they operate in outside the United States. So how does Buzzfeed plan to fight it out here and what is its growth strategy? Buzzfeed’s VP for International, Scott Lamb, spoke to Storyboard’s Pavni Mittal for the answers.
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