GlaxoSmithkline-Consumer Healthcare relaunches Horlicks
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GlaxoSmithkline-Consumer Healthcare relaunches Horlicks
Pavni Mittal
• September 3, 2014, 11:42:30 IST
Last week, GlaxoSmithKline-Consumer Healthcare (GSK-CH) relaunched its flagship health drink Horlicks with a new logo, packaging and commercial. The goal is simple - the market leader wants to expand the 6,000 crore rupee category, whose growth has slowed down from around 15% per annum to around 5-6% per annum. Storyboard’s Pavni Mittal caught up with Jayant Singh, EVP, marketing, GSK-CH to understand the changes made to the brand and how it will be marketed.
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