It's okay if your last name isn't 'Ambani': What FreeCharge's campaign tells the youth

It's been a good week for four-year old mobile recharge platform FreeCharge. The company announced that it had secured additional funding of 200 crore rupees to build its transactional advertising offerings, and also, launched its debut advertising campaign. Conceptualized by Lowe Lintas, the campaign seeks to build an emotional bond with the core TG - the youth.

Storyboard caught up with Arun Iyer, national creative director, Lowe Lintas, to understand why the brand has taken the position that it has, and more.

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Updated Date: Sep 10, 2014 16:42:31 IST