Sir Martin Sorrell on BrandZ, media measurement, Indian cricket and more...
Sir Martin Sorrell was in Indiafor BrandZ, WPP’s study of the Top 50 most valuable brands in the country._Storyboard_editor Anant Rangaswami caught up with Sir Martin, to understand hiswhere he sees BrandZ’s Indian edition going in the next five years, his views on media measurement, and whether Indian cricket is having its ‘Manchester United’ moment after its loss to England in the recently concluded test series. Read what he had to say, below or watch the interview for more…
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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