Viewership

Emmys 2020 records third straight year of record low viewership with 6.1 mn people tuning in

The Emmys faced competition from both NFL football and the NBA Western Conference finals

Ramayan sets record as most-watched entertainment program globally with 7.7 cr viewers, announces Doordarshan

Ramayan concluded the rerun on 18 April and it was followed by the retelecast of Uttar Ramayan.

CNBC-TV18 leads business news with all-India viewership of 70.7%; 42 crore tune in to Network18 channels in week 2 of lockdown

CNBC-TV18, India’s leading business news channel has garnered an All-India viewership of 70.7 percent against 29.3 percent for others in Week 2 of COVID-19 disruption hitting the country, according to data by BARC

Emmy Awards 2019: Viewership plunges to a record-low viewership of 6.9 mn, dips 32 percent from 2018

Of the 132 Emmy Awards handed out this year, only 18 went for work on broadcast networks

IPL 2016: Broadcasters report viewership crosses 317 million, 45% growth since opening week

Why Netflix when we can download: Only 23 percent Indians show inclination to pay for video streaming

Downloads via torrent are dominant in India as compared to download through other subscription based websites. Propensity to purchase videos is significantly higher in developed nations (52%) compared to India (23%).

BARC - The road ahead

The drama over the new guidelines for TV rating agencies continued to dominate the headlines last week.

TV ratings: Govt approves policy guidelines

While the guidelines would come into effect immediately from the date of notification, the only existing rating agency, TAM, has been given 30 days to comply.

BARC: Changing TV audience measurement

TAM ratings row: Impact on media buying and planning

The tiff between television broadcasters and ratings agency TAM has still not been resolved.