Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • Charlie Kirk shot dead
  • Nepal protests
  • Russia-Poland tension
  • Israeli strikes in Qatar
  • Larry Ellison
  • Apple event
  • Sunjay Kapur inheritance row
fp-logo
Why Netflix when we can download: Only 23 percent Indians show inclination to pay for video streaming
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Tech
  • News & Analysis
  • Why Netflix when we can download: Only 23 percent Indians show inclination to pay for video streaming

Why Netflix when we can download: Only 23 percent Indians show inclination to pay for video streaming

tech2 News Staff • January 13, 2016, 17:40:20 IST
Whatsapp Facebook Twitter

Downloads via torrent are dominant in India as compared to download through other subscription based websites. Propensity to purchase videos is significantly higher in developed nations (52%) compared to India (23%).

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
Why Netflix when we can download: Only 23 percent Indians show inclination to pay for video streaming

Vuclip, a mobile video on demand (VOD) service for emerging markets, has released its Global Video Insights Report for the year 2015, comparing developing markets such as India with developed markets in terms video consumption behaviour of users. The insights are a result of an online survey of 4600 users across six developing (India, Malaysia, Thailand, Indonesia, UAE and Philippines) and four developed (USA, UK, Singapore and Australia) markets. The survey insights fall under the four broad categories of OTT VOD service features that viewers consider important, device preference, types of video content consumed and video consumption behaviour in terms of preference to stream or download. OTT VOD service features that viewers consider important - Freshness of content (65%) as well as variety in content catalogue considered most important by Indian viewers. Indian viewers lay greater emphasis on video quality (30%) as against those in developed nations (23%). - 23% of viewers in India view buffering as a key inhibitor to video consumption on smartphones. Hence they have indicated their preference for OTT VOD services which deliver on the promise of providing them an unbuffered viewing experience. - While the need to have a smooth user interface is important across all markets, Indian viewers have shown unique preferences for features that help them download videos (56%) and that give them the autonomy to select video streaming quality (52%). Device Preference for Video Consumption - Smartphones are the most preferred device for personal video consumption in both the markets, while PC/ laptops are used more for video viewing with family and friends in India. - Viewers across markets are showing an increased preference to consume video content on smartphones with larger screen sizes. The majority of the mobile video viewing in developed markets takes place on smartphones in the five inches+ category while in India, this happens on smaller devices, typically in the 4.6 -5 inches range. - The proportion of smartphone and PC/Laptop owners watching videos on these devices (55% for both) in India is slightly above that of developed markets (52% and 50% respectively). -  Frequency of viewing television in India is significantly higher than in developed nations with 87% respondents choosing the TV as a preferred device for entertainment with family members as against 72% in developed markets. Type of video content consumed across devices - 91% viewers who participated in the survey indicated that in addition to live broadcast, they preferred the television for long form consumption such as films and videos with run time of more than ten minutes. Only 33% of smartphone users in India use the device to view such content. - 85% viewers in India consume short form video content (run time of under ten minutes) on smartphones as against 71% on laptops. User generated content (UGC) is consumed more on smartphones (28%) than on laptops (20%). - Comedy is a universal favorite across developed and developing markets with nearly 60% viewers showing their preference to consume videos in this genre. Video consumption behaviour - Unlike developed markets wherein usage of WiFi and mobile networks for accessing mobile internet is proportionate (51% and 49% respectively), mobile network usage is significantly higher (65%) in India. This can be attributed to lesser number of free WiFi zones. This is the reason why video consumption while travelling is considerably higher in India (56%) as compared to developed nations (46%). - Conversely, propensity to stream videos is much higher in developed nations as compared to developing nations such as India owing to better network connectivity. In India, laptops are used both to stream (30%) and download (70%) while smartphones are largely preferred for streaming (65%) only on account of limited storage space. Streaming over a WiFi connection is however the most preferred on account of a better viewing experience. - Downloads via torrent are dominant in India as compared to download through other subscription based websites. Propensity to purchase videos is significantly higher in developed nations (52%) compared to India (23%). - One third of the users in India remove the downloaded content the same day they view it indicating the prevalence of ‘Pseudo streaming’ on account of limited storage space.

Tags
trends Video streaming Torrents Viewership Download viewing
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Top Stories

Charlie Kirk, shot dead in Utah, once said gun deaths are 'worth it' to save Second Amendment

Charlie Kirk, shot dead in Utah, once said gun deaths are 'worth it' to save Second Amendment

From governance to tourism, how Gen-Z protests have damaged Nepal

From governance to tourism, how Gen-Z protests have damaged Nepal

Did Russia deliberately send drones into Poland’s airspace?

Did Russia deliberately send drones into Poland’s airspace?

Netanyahu ‘killed any hope’ for Israeli hostages: Qatar PM after Doha strike

Netanyahu ‘killed any hope’ for Israeli hostages: Qatar PM after Doha strike

Charlie Kirk, shot dead in Utah, once said gun deaths are 'worth it' to save Second Amendment

Charlie Kirk, shot dead in Utah, once said gun deaths are 'worth it' to save Second Amendment

From governance to tourism, how Gen-Z protests have damaged Nepal

From governance to tourism, how Gen-Z protests have damaged Nepal

Did Russia deliberately send drones into Poland’s airspace?

Did Russia deliberately send drones into Poland’s airspace?

Netanyahu ‘killed any hope’ for Israeli hostages: Qatar PM after Doha strike

Netanyahu ‘killed any hope’ for Israeli hostages: Qatar PM after Doha strike

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV