IPL 2016: Broadcasters report viewership crosses 317 million, 45% growth since opening week
Mumbai: The ninth edition of the cash-rich Indian Premier League (IPL) has reached a massive viewership of 317 million.
Official broadcasters of the Twenty20 tournament, Sony Max, Sony Six and Sony ESPN - part of Sony Pictures Networks India, continued to captivate audiences, taking the tournament viewership to newer heights.
With this, the IPL grew by 45 percent from its opening week.
The tournament with 902 GVM is 231 percent better than the second most viewed channel in prime time at an All India level, and with 655 GVM at HSM level is 198 percent better than the second most viewed channel in prime time.
Sony Max in the fourth week of IPL was at 601 GVM in prime time and surpassed the entire Hindi movie Genre which stood at 549 GVM.
Sony Six and Sony ESPN together were at 245 GVM and surpassed the entire sports genre which stood at 37 GVM
IPL gained further loyalty with a 15 percent growth in time spent over the opening week.
In the English General News segment, CNN-News18 beat Republic TV, Times Now and India Today Television for the top spot, while in the Hindi General News segment News18 India trumped Aaj Tak and Republic Bharat
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