IPL 2016: Broadcasters report viewership crosses 317 million, 45% growth since opening week
Mumbai: The ninth edition of the cash-rich Indian Premier League (IPL) has reached a massive viewership of 317 million.
Official broadcasters of the Twenty20 tournament, Sony Max, Sony Six and Sony ESPN - part of Sony Pictures Networks India, continued to captivate audiences, taking the tournament viewership to newer heights.
With this, the IPL grew by 45 percent from its opening week.
The tournament with 902 GVM is 231 percent better than the second most viewed channel in prime time at an All India level, and with 655 GVM at HSM level is 198 percent better than the second most viewed channel in prime time.
Sony Max in the fourth week of IPL was at 601 GVM in prime time and surpassed the entire Hindi movie Genre which stood at 549 GVM.
Sony Six and Sony ESPN together were at 245 GVM and surpassed the entire sports genre which stood at 37 GVM
IPL gained further loyalty with a 15 percent growth in time spent over the opening week.
Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.
IPL 2020: David Warner, Wriddhiman Saha's 107-run opening stand fires SRH to massive 88-run victory over DC
Asked to bat first, splendid knocks by Saha (87), skipper David Warner (66) and Manish Pandey (44) powered Sunrisers to 219 for two.
Chasing a target of 150, KXIP achieved the target in 18.5 overs losing only two wickets as they have now won their fifth successive match to keep play-off hopes alive.
IPL 2020: Shikhar Dhawan's record-setting century goes in vain as Kings XI Punjab beat Delhi Capitals
Pooran hit three sixes and six boundaries in his knock as KXIP scored 167 for five in 19 overs to notch up their third successive win in the tournament