India has highest viewership of films on Netflix globally; Ludo, Extraction among most popular titles in 2020
Netflix says the viewing for non-fiction series on the platform, like Bad Boy Billionaires and The Social Dilemma, grew by over 250 percent in 2020 from 2019 in India.
Netflix on Thursday, 10 December, said India has the highest viewership of films globally on its platform and consumption of content in genres like kids, non-fiction and Korean dramas is also witnessing strong growth.
Over the top (OTT) players like Netflix, Amazon Prime, and Disney+Hotstar have seen massive growth in the past few years on the back of cheap data tariffs and availability of affordable smartphones.
The pandemic-induced lockdown further accelerated the consumption of services like online video and music streaming in the country.
"India has the highest viewing of films on Netflix globally and over the last year, 80 percent of our members in India chose to watch a film every week," Netflix India Vice President (Content) Monika Shergill said in a blog post.
"The viewing for non-fiction series on Netflix in India grew more than 250 percent in 2020 over 2019. Documentary viewing also grew more than 100 percent in 2020 over 2019, and Bad Boy Billionaires, The Social Dilemma and Money Heist: The Phenomenon were the most popular documentaries on Netflix in India this year," she said.
Shergill noted that the viewing of K-dramas (Korean dramas) on Netflix in India increased more than 370 percent in 2020 over the previous year, as viewers binged on titles like The King: Eternal Monarch, Kingdom (S2), It's Okay to Not Be Okay and Start-up.
She added that viewing of kid's titles increased more than 100 percent in India in 2020 over the preceding year.
She added that Dark was on the Top 10 row in India for 95 days, while Money Heist featured on the Top 10 row for 170 days.
Pokémon: Mewtwo Strikes Back-Evolution, Blood of Zeus and One-Punch Man (S2) were the most popular anime titles in India this year.
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