Latest News on Marketing
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Marketing - Total results - 149
Mar 12, 2019
Surf Excel ad: Mileage may vary, but brands will measure social engagement not tut-tutting of trollsIt doesn’t matter what we 'think' about the Surf Excel ad, what matters immensely to the brand is how much we’re obsessing over it and for how long. The fundamental disconnect between garden variety opinion and how brands measure earned media is playing out in real time, like it has in so many other moments. In recent months, the Nike ad featuring Colin Kaepernick, the Gillette ad riffing on the #MeToo movement have all applied the same tactic (or you could call it strategy, if you prefer) of inserting themselves into a cultural moment and then measuring the social touchpoints while earned media exploded around the bonfire they started.
Jan 18, 2019
Stop protesting, liberal India! It's only right that a marketing guru bestowed Philip Kotler award on Narendra ModiIt is entirely in keeping with the times that Prime Minister Narendra Modi should have conferred on him the first Philip Kotler Presidential Award
Aug 03, 2018
Facebook launches its own version of playable ads to improve game monetisationAdvertisers can pitch games as interactive ad experiences in app-install campaigns on Facebook.
Jan 08, 2018
Patanjali plans massive online push, to tie up with Flipkart, Amazon and Paytm among othersPatanjali is expected to enter into agreements with major online retailers — Amazon, Flipkart, Paytm Mall, 1MG, bigbasket, grofers, shopclues and snapdeal — to push online sales of its FMCG products
Oct 27, 2017
Will the planned consumer protection law run amok with businesses and spoil the free-market spirit?One hopes the overzealous Central Consumer Protection Authority does not constantly snipe at the marketing people and become a kill-joy commissar
Aug 14, 2017
JD.com posts wider net loss as higher marketing costs upset revenue forecastJD.com Inc, posted a wider net loss in the second quarter as marketing costs offset higher-than-forecast revenue growth, sending its shares sharply lower.
May 13, 2017
Mother's Day: These viral advertisements sure are the mother of all ads!Just a day to go for Mother's Day and our screens are already brimming with ads of maternal love and care.
Apr 26, 2017
She's the Boss: Leaders can stay ahead of the curve when disruption takes place in marketing, says Vandana ChamariaLeaders can stay ahead of the curve when next disruption takes place in marketing
Mar 16, 2017
Narendra Modi, in Twitter banter with Ravi Shastri, used wit and cricketing jargon to produce magic PRThe clever way in which Narendra Modi responded to Ravi Shastri's congratulatory note on Twitter with a little bit of cricket lingo thrown in requires savvy, a developed sense of wit, and a certain flair not usually seen in our politicians
Feb 03, 2017
Snap, the company behind Snapchat offers $3 billion initial public offeringSnapchat owner Snap Inc shot the opening salvo in its $3 billion initial public offering on Thursday, outlining aggressive expansion plans but offering new investors no say on how the company is run and no promise of profits.