Marketing
Marketing News
Peloton hires former Twitter executive Leslie Berland as new chief marketing officer
The hiring of Berland improves Peloton's executive team following a significant management restructuring last year. John Foley, the former CEO of Peloton, as well as the company's co-founders all left the company in recent months
CNBC-TV18 and HUL wraps up the 12th season of ‘L.I.M.E.’ offering talented B-School students an opportunity to script a glorious chapter in their future
L.I.M.E offers an opportunity to top B-schools of India to take part in a marketing case-study competition for management students.
Row over publicity campaign for Sony LIV's Undekhi is past, but TV biz must quit shock tactics for marketing
An executive with a TV channel said that misfires such as with Undekhi's promotions point to the immense pressure marketing teams are under to come up with strategies that set a show apart from the proliferation of competition.
Despite environmental benefits, experts doubt efficacy of zero budget natural farming, call for nation-wide scientific studies
Even if Zero Budget Natural Farming as proposed in the Economic Survey and the Union Budget 20198 is adopted nationally, challenges associated with modern agricultural farming like knowledge gap, availability of native seed banks, cold chain facilities, MSP, and marketing issues remain unresolved
Surf Excel ad: Mileage may vary, but brands will measure social engagement not tut-tutting of trolls
It doesn’t matter what we 'think' about the Surf Excel ad, what matters immensely to the brand is how much we’re obsessing over it and for how long. The fundamental disconnect between garden variety opinion and how brands measure earned media is playing out in real time, like it has in so many other moments. In recent months, the Nike ad featuring Colin Kaepernick, the Gillette ad riffing on the #MeToo movement have all applied the same tactic (or you could call it strategy, if you prefer) of inserting themselves into a cultural moment and then measuring the social touchpoints while earned media exploded around the bonfire they started.
Stop protesting, liberal India! It's only right that a marketing guru bestowed Philip Kotler award on Narendra Modi
It is entirely in keeping with the times that Prime Minister Narendra Modi should have conferred on him the first Philip Kotler Presidential Award
Facebook launches its own version of playable ads to improve game monetisation
Advertisers can pitch games as interactive ad experiences in app-install campaigns on Facebook.
Patanjali plans massive online push, to tie up with Flipkart, Amazon and Paytm among others
Patanjali is expected to enter into agreements with major online retailers — Amazon, Flipkart, Paytm Mall, 1MG, bigbasket, grofers, shopclues and snapdeal — to push online sales of its FMCG products
Will the planned consumer protection law run amok with businesses and spoil the free-market spirit?
One hopes the overzealous Central Consumer Protection Authority does not constantly snipe at the marketing people and become a kill-joy commissar
JD.com posts wider net loss as higher marketing costs upset revenue forecast
JD.com Inc, posted a wider net loss in the second quarter as marketing costs offset higher-than-forecast revenue growth, sending its shares sharply lower.
Mother's Day: These viral advertisements sure are the mother of all ads!
Just a day to go for Mother's Day and our screens are already brimming with ads of maternal love and care.
She's the Boss: Leaders can stay ahead of the curve when disruption takes place in marketing, says Vandana Chamaria
Leaders can stay ahead of the curve when next disruption takes place in marketing
Narendra Modi, in Twitter banter with Ravi Shastri, used wit and cricketing jargon to produce magic PR
The clever way in which Narendra Modi responded to Ravi Shastri's congratulatory note on Twitter with a little bit of cricket lingo thrown in requires savvy, a developed sense of wit, and a certain flair not usually seen in our politicians
Snap, the company behind Snapchat offers $3 billion initial public offering
Snapchat owner Snap Inc shot the opening salvo in its $3 billion initial public offering on Thursday, outlining aggressive expansion plans but offering new investors no say on how the company is run and no promise of profits.
Digital technology is the key to marketing, says ADMA report
Digital channels, smart mobility and new marketing and advertising technologies are redefining what is expected of marketing leaders in today's changing world, a new report has said.
Startup series: Starting on a shoestring; building the MVP
An MVP, as founders will know, is a bare-bones prototype that can be used to test if the dream should remain a dream or if some elbow grease may help its realisation.
OPPO goes into marketing overdrive to overtake competition
OPPO has built a massive network of 320,000 retail outlets across China and other parts of Asia, its sales representatives earn commissions on every phone they sell, and it has filled the airwaves and covered thousands of billboards.
IBM and GM to combine Watson and OnStar Go to market services to drivers
General Motors Co and International Business Machines Corp on Tuesday said they would combine IBM's artificial intelligence software Watson with the carmaker's OnStar system in order to market services to drivers in their vehicles.
Facebook misled advertisers with faulty video metrics for over two years
Facebook has been using a broken video metric for over two years, that overestimated the consumption of video by users.
With its engagement platform, WebEngage creates a virtual 24/7 salesperson for online businesses
WebEngage is essentially a virtual manifestation of an intelligent-24-hours-on-job salesperson for online businesses.