Marketing

Despite environmental benefits, experts doubt efficacy of zero budget natural farming, call for nation-wide scientific studies

Even if Zero Budget Natural Farming as proposed in the Economic Survey and the Union Budget 20198 is adopted nationally, challenges associated with modern agricultural farming like knowledge gap, availability of native seed banks, cold chain facilities, MSP, and marketing issues remain unresolved

Surf Excel ad: Mileage may vary, but brands will measure social engagement not tut-tutting of trolls

It doesn’t matter what we 'think' about the Surf Excel ad, what matters immensely to the brand is how much we’re obsessing over it and for how long. The fundamental disconnect between garden variety opinion and how brands measure earned media is playing out in real time, like it has in so many other moments. In recent months, the Nike ad featuring Colin Kaepernick, the Gillette ad riffing on the #MeToo movement have all applied the same tactic (or you could call it strategy, if you prefer) of inserting themselves into a cultural moment and then measuring the social touchpoints while earned media exploded around the bonfire they started.

Stop protesting, liberal India! It's only right that a marketing guru bestowed Philip Kotler award on Narendra Modi

It is entirely in keeping with the times that Prime Minister Narendra Modi should have conferred on him the first Philip Kotler Presidential Award

Facebook launches its own version of playable ads to improve game monetisation

Advertisers can pitch games as interactive ad experiences in app-install campaigns on Facebook.

Patanjali plans massive online push, to tie up with Flipkart, Amazon and Paytm among others

Patanjali is expected to enter into agreements with major online retailers — Amazon, Flipkart, Paytm Mall, 1MG, bigbasket, grofers, shopclues and snapdeal — to push online sales of its FMCG products

Will the planned consumer protection law run amok with businesses and spoil the free-market spirit?

One hopes the overzealous Central Consumer Protection Authority does not constantly snipe at the marketing people and become a kill-joy commissar

JD.com posts wider net loss as higher marketing costs upset revenue forecast

JD.com Inc, posted a wider net loss in the second quarter as marketing costs offset higher-than-forecast revenue growth, sending its shares sharply lower.

She's the Boss: Leaders can stay ahead of the curve when disruption takes place in marketing, says Vandana Chamaria

Leaders can stay ahead of the curve when next disruption takes place in marketing

Mother's Day: These viral advertisements sure are the mother of all ads!

Just a day to go for Mother's Day and our screens are already brimming with ads of maternal love and care.

Narendra Modi, in Twitter banter with Ravi Shastri, used wit and cricketing jargon to produce magic PR

The clever way in which Narendra Modi responded to Ravi Shastri's congratulatory note on Twitter with a little bit of cricket lingo thrown in requires savvy, a developed sense of wit, and a certain flair not usually seen in our politicians