Latest News on Marketing
Showing of 0 - 10 from 133 results
Marketing - Total results - 133
Aug 03, 2018
Facebook launches its own version of playable ads to improve game monetisationAdvertisers can pitch games as interactive ad experiences in app-install campaigns on Facebook.
Jan 08, 2018
Patanjali plans massive online push, to tie up with Flipkart, Amazon and Paytm among othersPatanjali is expected to enter into agreements with major online retailers — Amazon, Flipkart, Paytm Mall, 1MG, bigbasket, grofers, shopclues and snapdeal — to push online sales of its FMCG products
Oct 27, 2017
Will the planned consumer protection law run amok with businesses and spoil the free-market spirit?One hopes the overzealous Central Consumer Protection Authority does not constantly snipe at the marketing people and become a kill-joy commissar
Aug 14, 2017
JD.com posts wider net loss as higher marketing costs upset revenue forecastJD.com Inc, posted a wider net loss in the second quarter as marketing costs offset higher-than-forecast revenue growth, sending its shares sharply lower.
May 13, 2017
Mother's Day: These viral advertisements sure are the mother of all ads!Just a day to go for Mother's Day and our screens are already brimming with ads of maternal love and care.
Apr 26, 2017
She's the Boss: Leaders can stay ahead of the curve when disruption takes place in marketing, says Vandana ChamariaLeaders can stay ahead of the curve when next disruption takes place in marketing
Mar 16, 2017
Narendra Modi, in Twitter banter with Ravi Shastri, used wit and cricketing jargon to produce magic PRThe clever way in which Narendra Modi responded to Ravi Shastri's congratulatory note on Twitter with a little bit of cricket lingo thrown in requires savvy, a developed sense of wit, and a certain flair not usually seen in our politicians
Feb 03, 2017
Snap, the company behind Snapchat offers $3 billion initial public offeringSnapchat owner Snap Inc shot the opening salvo in its $3 billion initial public offering on Thursday, outlining aggressive expansion plans but offering new investors no say on how the company is run and no promise of profits.
Nov 30, 2016
Digital technology is the key to marketing, says ADMA reportDigital channels, smart mobility and new marketing and advertising technologies are redefining what is expected of marketing leaders in today's changing world, a new report has said.
Nov 15, 2016
Startup series: Starting on a shoestring; building the MVPAn MVP, as founders will know, is a bare-bones prototype that can be used to test if the dream should remain a dream or if some elbow grease may help its realisation.