Here's taking a quick look at the best smartphone and other gadget deals during the sale.
Available only in the US, it currently only works on first and second-generation Echo Show devices
The Amazon hardware event will have multiple new devices that could also include Fire TV products
Amazon has given its camera-enabled, Alexa-powered speaker a significant cut in size and price.
Nest Hub and Nest Hub Max will also be coming to the Indian market soon.
One could think of the Amazon Echo Show as a bigger version of the Echo Spot.
The new Echo devices have been made for users to access Alexa everywhere from their home to cars.
Overall, however, Amazon Echo speakers still hold the lead in the market share.
With 43.6 percent market share, Amazon shipped four million smart speakers during the quarter.
Facebook expected to launch its first consumer hardware device called Portal, in an attempt to compete with Amazon Echo Show
Facebook is expected to make a formal announcement of the Portal at the F8 Developers conference in May this year
Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets.
Amazon Alexa can now recognise different voices; ready for personalised responses with voice profiles
Users can set up ‘Alexa Voice Profiles’ on Amazon Echo, Echo Dot and Echo Show where the device asks the user to read 10 phrases aloud.
The original target launch date of the device was mid-2018, but due to the "Echo Show" there was intense pressure on the company to get it launched in 2017. However, it still may end up releasing in 2018.
The Amazon Echo and Echo Dot are Bluetooth-enabled 'smart' speakers that fully support the Amazon Alexa voice assistant
The new Echo Show from Amazon doubles as a video conference call unit and offers other functionality.
Amazon is giving its voice-enabled Echo speaker a touch screen and video-calling capabilities as it competes with Google's efforts at bringing "smarts" to the home.