Reportedly, as on Q2 2018, the Google Home Mini accounted for 20 percent of the global smart speaker sales, which is 2.3 million units over the three-month period. On the other hand, the standard Google Home managed to capture a much lower seven percent of the market with about 800,000 units shipped. Which means, a total of 27 percent share for both the Google Home devices put together.
On the other hand, Google Home’s biggest competitor, Amazon Echo speakers had a lower market share. But considering the overall volumes of Amazon Echo speakers sold, Amazon’s smart speaker’s had a 3 percent greater market share in the quarter.
Amazon’s Echo had 12 percent of the market share, whereas the Echo Dot captured 18 percent of it, which is 1.4 million and 2.2 million units shipped, respectively. However, put together that makes 30 percent of the market share, three percent higher than what the Google Home speakers managed.
Notably, while Google and Amazon compete over volume considering the Echo Dot and Google Home Mini have a combined 38 percent market share, customers looking for a second speaker are willing to try something more expensive. The Apple HomePod which only accounted for 6 percent of sales, has apparently managed a 70 percent hold on the $200+ market.
“Early adopters of low-cost smart speakers such as the Echo Dot or Google Home Mini and who are now looking to buy a second device will be a key target demographic...Apple has established an early lead in the premium smart speaker market, benefiting from a fiercely loyal fan base and strong momentum behind its Apple Music service. However, we expect the higher end smart speaker market to grow and become much more competitive moving forwards as vendors such as Samsung with its Galaxy Home speaker look to capitalise on the growing acceptance of voice as an established control mechanism,” Strategy Analytics VP David Mercer said in a press release.