Recent Highlights
All Stories for Adidas
BCCI close to bringing Adidas on board as apparel sponsor
Sahil Malhotra • 2 years agoAdidas are expected to replace Killer Jeans as the official apparel manufacturer of the Indian cricket team.
Adidas warns of huge losses following fallout with Kanye West; details here
Trendingdesk • 2 years agoAdidas on Thursday also released its preliminary financial results for 2022. Based on the report, operating profit was recorded at 669 million euros, down two-thirds from 2021, while revenue increased by 6 percent to 22.5 billion euros
Adidas states Berlin Fashion Week launch and co-CEO announcements fake; all you need to know
Trendingdesk • 2 years agoThe hoax release announcing the Berlin Fashion Week launch on 16 January, stated it was part of a push for a renewed focus on material sourcing and workers’ rights
Rapper formerly known as Kanye West kicked out of Skechers’ headquarters in California, after being dumped by Adidas
• 2 years agoThe Grammy winner, who legally changed his name to Ye, “arrived unannounced and without invitation” at Skechers corporate headquarters in Manhattan Beach, southwest of Los Angeles, the company said.
Kanye West isn't the only celebrity to lose a sponsor over controversial comments
Fp Explainers • 2 years agoGerman sportswear giant Adidas ended their years-long association with Kanye West over his anti-Semitic outbursts. The rapper joins a long list of celebrities who have been dropped by sponsors
Adidas breaks the internet with new sports bra ad, #supportiseverything goes viral
Trendingdesk • 3 years agoWhile many came out in support of the German sportswear brand's post, calling it a ‘powerful stance’, others questioned whether or not it was acceptable by Twitter standards
In bid to woo newer consumers football clubs sample streetwear, and love the fit
• 4 years agoSerie A giants Juventus reimagined their look. French heavyweights PSG partnered with Jordan Brand. Now Arsenal and Inter Milan are following suit. But football’s interest in design has little to do with the sport itself.
Fashion brands under attack in China after distancing themselves over alleged forced labour in Xinjiang region
• 4 years agoCelebrities have cut their ties with H&M and Nike, and state media has called for a boycott of the Swedish clothing chain.
More than 570,000 Uighurs forced to pick cotton in China's Xinjiang region: Report
• 4 years agoChina has strongly denied allegations of forced labour involving Uighurs in Xinjiang, and accused the US of wanting to "suppress Xinjiang companies"
BCCI ropes in MPL as new apparel sponsor of Indian cricket teams, says report
• 4 years agoFantasy gaming platform Mobile Premier League would be replacing Nike as Indian cricket teams apparel sponsor.