While many came out in support of the German sportswear brand's post, calling it a ‘powerful stance’, others questioned whether or not it was acceptable by Twitter standards
Serie A giants Juventus reimagined their look. French heavyweights PSG partnered with Jordan Brand. Now Arsenal and Inter Milan are following suit. But football’s interest in design has little to do with the sport itself.
Fashion brands under attack in China after distancing themselves over alleged forced labour in Xinjiang region
Celebrities have cut their ties with H&M and Nike, and state media has called for a boycott of the Swedish clothing chain.
China has strongly denied allegations of forced labour involving Uighurs in Xinjiang, and accused the US of wanting to "suppress Xinjiang companies"
Fantasy gaming platform Mobile Premier League would be replacing Nike as Indian cricket teams apparel sponsor.
It is learnt that Adidas too has shown interest but whether it will be bidding for the sponsorship rights is still not known.
With the onus being on shining the ball, smart-material cricket clothing is headed in another path-breaking direction.
Scribbled 'Adidas' on my shoes at one point, now they make custom shoes with my name on it, says sprinter Hima Das
Sportswear giants Adidas now manufacture custom-made shoes for Hima Das with her name printed on them but country's top sprinter on Sunday revealed that there was a time when she had to write the famous brand name manually on her sub-standard spikes.
Tie-up with Virat Kohli's brand One8 contributes 10% of Puma India sales in 2019, helps sports firm clock 23% growth in revenues
With an annual turnover of Rs 1,413 crore in FY2019, Puma has taken a full 14 percentage points to lead over the immediate rival
Major League Soccer unveils plans to celebrate 25th season amidst ongoing contract talks with players' association
In the run-up to the season, Adidas and the league will reveal new jerseys on 5 February, a day before Fashion Week gets underway
Euro 2020 Qualifiers: Russia set to wear old kits against Belgium, San Marino after Adidas invert flag colours on new jerseys
Last week Adidas unveiled the new shirts with blue and white stripes trimming the red sleeves of the Russia jersey, creating the effect of a tricolour flag, similar to uniforms the brand designed for Germany
Making a case for slow fashion: Consumers, brands must re-think choices to prevent irreversible climate change
The fashion industry is one of the most polluting industries in the world, given the pressure to facilitate consumer hunger. If real change is to happen, more people must begin to take a proactive approach and act in reflection of their moral values.
Women in sports: How Simranjit Kaur, Swapna Barman and Dipika Pallikal defied poverty, misfortune and gender inequality
Three Indian women and their battle past hardships in the form of poverty, gender inequality and lack of support from sports federations, to emerge the victor
Checkout tags will appear on feed posts, Stories, and Explore content from a handful of brands.
German footwear and accessories major Adidas has elevated its India head Dave Thomas as the managing director for emerging markets as part of its top-level reshuffle, said an official
Ex-FIFA chief Sepp Blatter summoned by prosecutors investigating suspected corruption in 2006 World Cup bidding process
Sepp Blatter has been summoned to explain how Germany was awarded the 2006 World Cup as prosecutors investigate suspected corruption in the bidding process.
Premier League: Arsenal announce new kit sponsorship agreement with Adidas worth £60 million per season
Premier League club Arsenal have announced a new kit deal with Adidas, which is expected to be worth £300 million over a five-year period. The club has conformed the partnership on Twitter, stating the deal will be effective from 1 July, 2019.
Asian Games 2018 gold medal-winning heptathlete Swapna Barman to get customised shoes for her 6-toed feet
Born with six toes in both her feet, Swapna's plight came to light only after she became the first Indian athlete to win an Asiad gold in the heptathlon with a career-best performance in Jakarta.
FIFA World Cup 2018: Sportswear giant Adidas believes Germany's premature tournament exit won't affect goal of selling eight million shirts
German sportswear manufacturers Adidas believe that Germany's unexpected exit from the tournament at the group stage will not have an effect on shirt sales in the long run.
Iceland will bring a little bit of missing team Italy to the World Cup in Russia as they compete in their first finals wearing a kit supplied by Italian sportswear firm Errea.