Philip Kotler's marketing mantra, Mayawati and Akhilesh's alliance, Gillette's controversial ad; today's must-read stories
Fp Staff • 6 years agoIt's worth looking at what happened on Twitter barely 24 hours after Kotler tweeted his congratulations to Modi
Gillette's latest ad campaign is a relevant take on toxic masculinity, #metoo and 'boys will be boys'
Fp Staff • 6 years agoGillette, popular for its tag line, 'the best a man can get' suggests in this ad campaign that it is now time to stop condoning problematic behaviour of men.
Neymar admits exaggerating reactions to fouls in World Cup, says he 'suffers' on the field
• 7 years agoIn a video released on his social media accounts, Neymar has owned up to play acting and diving in the World Cup, stating that his childish side is responsible for his behaviour.
7 must have gadgets for every trip
Sponsored • 8 years agoAn Ode to my Dad, my hero
Sponsored • 8 years agoThat's a tweet! Argentina star Aguero shows off shooting skills as he tweets with his feet
Fpsports • 10 years agoIt is best to stick to what you know. And Sergio Aguero certainly knows his football. No two doubts about that. If only somehow people could find a way to do other things through that one thing that they love to do and excel in, nothing could be better. Aguero seems to have cracked that code.
Sebi got new powers in 2013 to fight Sahara, Saradha and other scams
Fp Archives • 11 years agoThe regulator was also able to provide clarity and a direction to the market in areas like corporate governance and investor protection during 2013.
Leo Burnett finds a new CCO in RajDeepak Das
Fp Staff • 11 years agoThe secret of marketing success - from Zara to Coke, Gillette, Samsung and Apple
Vivek • 11 years agoWhy do some companies succeed in extracting value from customers while others are stuck with low-margin existence? Niraj Dawar says its because they focus on figuring out why customers buy
Viral Video: New Gillette ad features Federer, Messi and... cricket
Fpsports • 11 years agoGillette's new ad features the four-time World Player of the Year Messi and 17-time Grand Slam winner Federer in a two-and-a-half minute ad.