After KV Sridhar's recent exit as Leo Burnett's chief creative officer, the agency has appointed RajDeepak Das to fill Sridhar's shoes. In his new role, Das will spearhead the creative team of Leo Burnett's offices across Mumbai, New Delhi, Bangalore and Chennai. He will be based in Mumbai and work closely with Saurabh Varma, CEO, Leo Burnett Group.
Said Mark Tutssel, chief creative officer, Leo Burnett Worldwide said, "Raj brings with him an exuberant amount of global experience, creativity, focus and best-in-class leadership. He understands today's creative landscape is always-on and always integrated. The decision to bring Raj on board as our CCO holds immense promise for our clients and our creative product. I strongly believe that Raj, alongside Saurabh will form a perfect unity of creative and strategy, making the agency, one of India's leading creative agencies today, the best integrated agency in the region going forward."
Das had a five-and-a-half year stint with BBDO India; he was the youngest ever ECD in the country. Before that, he used to work in Bangkok.
Commented Jarek Ziebinski, President, Leo Burnett Asia Pacific, "The appointment of Raj and his partnership with Saurabh represents a new beginning and milestone for Leo Burnett India. India's growing importance as an economic force on the world stage and its rapid change from a traditionally print and TV dominated market to one that will see online ad market reach USD 1.12 billion next year are key indicators of transformation in our clients' businesses. We are focused on ensuring that Leo Burnett is at the forefront of this change, with the agility to meet the needs of today's marketers. I have no doubt that under the combined power of Saurabh's strategy and Raj's creative leadership, they will be able to jointly take the agency to the next level and evolve into the new model of HumanKind communications company. Both of them will have the full support of the network to make Leo Burnett the fastest growing and most creative integrated agency in India," said Jarek Ziebinski, President, Leo Burnett Asia Pacific.
Das has worked on various brands across categories, including P&G, Pepsi, Visa, Pizza Hut and Tesco among others.
Said Varma, "Five months back we communicated our intention to be the best integrated communication company in India. With the appointment of Raj, we have made a decisive step in that direction. Raj and I will partner to create work that is not only human, but also participative by design. We will focus on work which brings out the purpose of our brands. Ultimately, the route to building the most popular brands is in creating work which creates believers not just consumers'.
Added Das, "I always believed that 'Agencies don't create iconic brands, people do.' And that is what Leo Burnett stands for. In Leo Burnett I want to bring in new trends of communications to make our brands future ready".
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Updated Date: Apr 22, 2014 18:23:52 IST