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.jpg?impolicy=website&width=640&height=362 "Netflix India's Monika Shergill responds to OTT guidelines: 'The goal of the govt and industry is to do the best for consumers and creators'")
Netflix India's Monika Shergill responds to OTT guidelines: 'The goal of the govt and industry is to do the best for consumers and creators'
As Netflix India announces its 2021 slate, Vice-President Monika Shergill is optimistic about the I&B Ministry's guidelines for OTT platforms
Netflix India is dialling up the diversity with its new 2020 slate, says Monika Shergill, VP-Content
Monika Shergill talks about how the lockdown has benefited streaming, and how they maintain inclusivity and quality control at Netflix India.
YouTube terminates more than 400 channels over child exploitation controversy
This comes as a response to the concerns that have been raised by creators, users and advertisers.
Storytelling for Gen Z: How Yuvaa is centering conversations, content on identity and mental health
The objective behind Yuvaa is to empower children by getting them to speak up about identity and mental health-related issues, which they are otherwise not prompted to do
Facebook reported for not protecting content reviewers from mental trauma
Facebook in the past has said all of its content reviewers have access to mental health resources
PewDiePie to be dethroned by T-series as the most subscribed channel on YouTube
The dethroning, if it would take place, would definitely be a significant moment in the Kingdom of YouTube.
YouTube to offer cash to top creators if they use and promote new features
YouTube really wants to prove to its creators that it’s more than just an advertising business.
Instagram to launch a video hub for content creators for hour long videos: Report
The long-form videos can range from 15 seconds to 60 minutes and may be a part of the explore tab.
Comcast and Disney on verge of bidding war for Fox entertainment properties as competition with Amazon, Netflix intensifies
The potential battle for Twenty-First Century Fox comes as traditional entertainment companies try to amass more properties to compete better with technology companies such as Amazon and Netflix for viewers' attention — and dollars.
MIT study finds false stories on Twitter travel way faster than the truth
The scientists calculated that the average false story takes about 10 hours to reach 1,500 Twitter users, versus about 60 hours for the truth. On average, false information reaches 35 percent more people than true news.
The Economist 'likes' Facebook groups to friend larger US audience
Reaching the community rather than simply delivering a product is fast becoming the gold standard of news marketing. Bucking the so-called trends on social media content can indeed lead to increase in reader traffic and from there onto revenue gains. A more detailed Q and A with the moderator of the The Economist FB group Democracy in America is at the end of this piece.
Twitter rolls out new features allowing users to mute notifications from unknown accounts
Twitter Inc, in its latest step to curb abusive behaviour on its platform, rolled out new features on Monday to help users disable notifications from accounts that they want to avoid.
Facebook is planning to crackdown on clickbait websites filled with annoying advertisements
Facebook is planning to intensify its crackdown on so-called clickbait websites, saying it will begin giving lower prominence to links that lead to pages full of deceptive or annoying advertisements.
Facebook is planning to enter Hollywood as it looks for people for video programming
Facebook will be soon among the tech giants making their entry into Hollywood as the company is currently looking for people who can create its own video programming.
China has tightened rules and regulations for online news publishers and network providers
The new regulations, released by the Cyberspace Administration of China (CAC) on its website, extend restrictions on what news can be produced and distributed.
Bharti Airtel has rolled out 'Airtel Surprises'; offers free data and content benefits
Telecom operator Bharti Airtel today rolled out 'Airtel Surprises' for its home broadband customers offering them free additional data and content benefits within their existing plans to mark celebration of its crossing 2 million home broadband subscriber milestone.
Facebook is tweaking News Feed by giving prominence to longer videos with higher completion rates
Facebook is recognizing the additional commitment necessary to finish watching longer videos, by boosting the presence of these videos on the News Feed.
Study shows common group to Facebook's growth as an important news source
Donald Trump and Hillary Clinton voters had different media diets, but a study finds common ground in Facebook as an important news source - even if their individual feeds bore little resemblance to each other's.
India's new e-service tax a headache for content providers, a moneyspinner for Modi govt
Picture it like a customs duty, though it is called a service tax because the tax applies on import of content.
Facebook is reworking content policy to allow more items that are newsworthy or in public interest
Facebook will allow more content on its platform that it would have earlier removed because it violated its standards, with new criteria being worked out.