Instagram took no time to pivot from just an image sharing platform to one focussed on videos and Stories — something that it ripped off from rival Snapchat. As Instagram continues to get more engagement on Stories, it still does not have something like the Discover platform on Snapchat, which presents content from media houses and influencers. Looks like Instagram is going to address this issue with its latest feature expected to launch soon.
According to a report in TechCrunch, Instagram is enabling a feature called IGTV, which will be the destination for long-form videos created by content creators chose by Instagram. It is expected to launch on 21 June.
These videos can range from 15 seconds to 60 minutes and will appear as part of the Explore tab.
Instagram is focusing on giving this content creation tool only to hand-picked web celebrities over regular users. The report says that this feature is being rolled out only to certain web content creators as they already have a huge following and their own identifiable style.
SCOOP: Instagram launching Snapchat-like vertical video TODAY
Video length: 15s to 60 mins
File size: upto 3.6GB
File type: .MP4
Video size: 9:16
Video thumbnail / cover image: .JPG
Likely to be officially launched @ 6pm UK (Wed 20 June) pic.twitter.com/bEcMp9fLjG
— Matt Navarra (@MattNavarra) June 20, 2018
Also, the reports state that the videos will be full-screen, vertical in form and also can have a resolution up to 4K.
This will be different from the way YouTube usually uploads videos, which is the horizontal fashion.