Twitter Inc, in its latest step to curb abusive behaviour on its platform, rolled out new features on Monday to help users disable notifications from accounts that they want to avoid.
The microblogging website said its "advanced filter settings" will now have options for users to mute notifications from accounts that they do not follow as well as from accounts that do not follow them. Users can also filter lower-quality content from notifications such as content that appears to be automated and mute notifications related to certain words and phrases.
— Twitter Safety (@TwitterSafety) July 10, 2017
Twitter had said in March that it would introduce new filtering options for notifications to allow users to limit what they see from certain types of accounts, such as those that do not have a profile photo.
Twitter and rival Facebook Inc have been facing a barrage of criticism for failing to tackle cyber-bullying, fake news and extremist propaganda on their platforms. It was reported recently that Twitter is working to add a new feature that would let users flag tweets that contain misleading, false or harmful information. Twitter is said to be still testing the feature and if released could look like a tab appearing in a drop-down menu alongside tweets.