Mumbai : GEMS, aka Global Emerging Markets, is the latest buzzword doing the rounds in the fast moving consumer goods (FMCG) space. Reason: the hunt for new growth areas and a larger market have taken these companies to look for nations that are home to the next four billion, reports CNBC TV-18.
This is already evident in the investments made by Indian FMCG companies like Godrej in Chile and Marico in Vietnam.
According to a report published by consulting firm PWC, GEMS, which includes countries like India, China, Indonesia and North African countries like Nigeria and Latin America, account for nearly four billion of the world’s population. PWC expects the purchasing power of these geographies to jump to US$ 6 trillion by 2021 from the current $2.7 trillion. (The Indian FMCG space is expected to contribute at least US$ 300 billion)
While FMCG companies have already made their first move, such a jump in growth is also expected to help other sectors like pharma, healthcare, telecom, retail and industrial goods.
Looking at this trend, it maybe a good time to buy India.
Watch the CNBC TV-18 video below :