Brands News - Page 7

Sachin Tendulkar shows you how to travel with Musafir.com

Musafir.com launches an integrated brand campaign with brand ambassador.

Bournvita goes beyond dazzling to inspire

As the year comes to an end, Bournvita masterfully close-bracketed its communication with a commercial that is insanely impactful and inspirational.

Celebs pose as dunking siblings for Oreo's latest TVC

The TV commercial stars the new brand ambassadors who will be introduced through this campaign - 'Connect Playfully', based on the unique relationship shared by siblings.

South African Tourism partners with DDB MudraMax for OOH campaign

The agency will be responsible for the 2013 -14 campaign which goes live in January 2014.

Kyoorius concludes its first edition of FYIday

Throws light on how brands can be built using social media.

Viral video: How British Airways made flight spotting cool again

British Airways has unveiled a new campaign which features digital hoardings that 'interact' with their aircraft flying overhead.

Read: Sir Martin Sorrell talks all things India... and Twitter IPO

Last week, Sir Martin Sorrell, CEO of WPP, spoke to Anant Rangaswami in the first of a monthly chat on major developments in the communications, marketing and advertising universe.

Nike challenges the world to 'Dare to be Brazilian'

Nike highlights Brazil's phenomenal style of football in 90-second film by director Daniel Kleinman

Gap's cool smack down to racist graffiti directed at ad with Sikh model

Stroll around New York City and you're bound to come across defaced ads, with graffiti that can be racist, stupid or just plain vulgar. The pervasiveness of such vandalism makes Gap's response to one of its defaced ads all the more remarkable.

Daawat Basmati celebrates India's unique interpretation of love

Conceptualised by Lowe Lintas, the ad spot stars Bollywood actor Amitabh Bachchan.

Watch: Sir Martin Sorrell talks all things India... and Twitter IPO

Starting today, once a month, WPP CEO Sir Martin Sorrell will be speaking on major developments and issues in the global advertising and media space, with a preferential skew to India.

Madhuri Dixit doubles the magic of Odonil

The brand also announced Bollywood actor Madhuri Dixit as its new brand ambassador.

Bookmyshow unveils new brand identity, rolls out new TVC

The new identity represents the company's ideology of ensuring simplicity and accessibility to its customers.

Havas Media Group's Dominique Delport

Here's an exclusive interview with the Global MD of Havas Media, Dominique Delport who was in the country last week.

TBWA India wins Cigna TTK Health Insurance creative duties

The newly appointed agency will work towards building the brand in the Indian market.

Taproot ropes in Mayuresh Dubhashi as Associate Creative Director

In an effort to strengthen its creative team, Taproot India has brought in Mayuresh Dubhashi as Associate Creative Director

Why search for a good match doesn't depend on compromise

Conceptualized and created by Lowe Lintas Bangalore, the TV spot highlights the qualities one looks for in a marriage to make it work.

iContract wins digital mandate for Slice

iContract will drive the integrated digital business for Slice.

Google India to bring 50 million women online in one year

Partners with Intel, HUL & Axis Bank to create awareness about the benefits of Internet for women and empower them through digital literacy initiative

Unilever launches Project Sunlight

New initiative to motivate people to adopt more sustainable lifestyles

Karthik Srinivasan joins Social@Ogilvy as National Lead

Srinivasan, who was previously AVP, Corporate Communications at Flipkart, comes with over 14 years of experience.

Kyoorius initiates 'For Your Information' day

The format ensures that wider spectrums of audiences from across the country are able to learn, interact and really getting involved with the session in the field of their choice.

Policybazaar explains the importance of comparison before you buy insurance

The campaign focused on the importance of comparing insurance policies and premium amounts before buying a plan.

Why 'Jaanoge Tabhi Toh Maanoge' is Birla Mutual Funds' new proposition

The TV campaign is an investor education and awareness initiative that addresses significant investor barriers to mutual fund investing.

Google's India-Pak reunion ad goes viral with over 2.5 mn views

The ad has gone viral in just over two days when it was posted onto Google India's YouTube channel and has crossed some 2.5 million views on YouTube.

ICICIdirect.com launches 'Leadership at work. For You' ad film

The campaign was launched to establish the brand's message of 'unmatched convenience and expertise in investments' provided by ICICIdirect.com