Brands News - Page 5

Glamping at its best: Enjoy the Meghalayan Age Festival

The Meghalayan Age Festival brings to you the unique concept of glamping. Instead of you having to carry a tent, the hosts have set them up for you.

Turkey is passe. Welcome the hot air balloons at Meghalaya!

Visit the Meghalayan Age Festival for this ride of a lifetime from 7th-15th March, and give your year a serene makeover.

Budget 2020: ZEE5 Set to bring the Best Insights to You. Tune In For Live Updates and Deep Dives

ZEE5 partners with Zee Business to break down Budget 2020 with a future-forward approach for the man on the street.

Sensex rises over 200 points in early trade on firm global cues, Nifty up 50 points; SBI, Tata Motors, Bharti Airtel among top gainers

Sensex was trading 206.79 points, or 0.51 percent, higher at 40,493.27, while the broader NSE Nifty rose 55.05 points, or 0.46 percent, to 11,927.15

GST Council reduces tax rates on electric vehicles and chargers to 5% from 12%; EV makers welcome duty cut

In the Union Budget 2019-20, the government provided additional income tax deduction of Rs 1.5 lakh on the interest paid on loans taken to purchase Electric Vehicles.

Social security cover extended to around 50 crore people from 5 crore in 2014, says Narendra Modi

Modi said beneficiaries under various social security schemes stood at about 5 crore in 2014, which has now increased to 50 crore.

Race for Fortis: IHH Healthcare, Burmans and Munjals revise offer; a timeline on the story so far

1 May is the deadline for binding offers for Fortis, which will be evaluated by an expert advisory panel. The board is set to meet on 10 May.

ICICI Videocon loan controversy: Why being silent won't help repair Chanda Kochhar's damaged reputation

Kochhar, once celebrated as a leading banker, might have to face some flustered board members this week, who could meet to discuss the way ahead for her.

Firstpost chosen best digital news platform by afaq's Buzziest Brands poll

With Firstpost taking home the award as the only digital news platform, it amply illustrates that digital news is being voraciously consumed by people.

Food safety rule violations: Regulator should get its act together on wrong-doers, say experts

Why is food safety standards only talked about when a couple of large corporates are in the net for failing tests?

How Times of India Film Awards influences British Columbia elections

If TOIFA helps British Columbia winner Christy Clark get re-elected, perhaps the UPA should consider signing on the next edition of TOIFA, ahead of the Lok Sabha elections.

Will gamification solve your consumer loyalty issues?

Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.

Old fizz in a new bottle: Will Pepsi's new bottle change its fortunes?

The jury is out on the business impact of this change and whether it will significantly improve Pepsi's fortunes.

Ford Mess: Ford, JWT and WPP have overreacted

Ford's done the right thing by withdrawing a campaign which generated negative PR. They've even done the right thing by apologising. JWT and WPP are also correct so far as their apologies are concerned - but that should have been the end of that. Withdraw the ad, and go back to business as usual.

How JWT scam ads got Ford India in a mess

Ads such as these are popularly called 'scam' ads - ads that are created not to sell products and services, but to win awards at awards shows such as the Abby or at Cannes.

The Hindu's editor opens up new paid news debate

Varadarajan's clarification on an IIPM write-up opens up a Pandora's Box and a new debate for media watchers to mull over. Is a paid for write up called a write-up or article or would it, as Varadarajan seems to believe, be called an advertisement?