Pidi

The rebranding of Rahul Gandhi: From staple of lampoons to show-stealer, tracing Congress VP's rise in popularity

After several years, brand Rahul Gandhi is in demand again, he is either trending on Twitter or dominating headlines on Google.

Rahul Gandhi's tweet on pet Pidi: What started as 'funny' post is actually frightening look at Congress' reality

Beneath the cuteness overload and sarcasm of Rahul Gandhi's tweet on Sunday where he posted a video clip of his pet dog to ostensibly troll those who mock his Twitter wit, lay a fascinating subtext of condescension, deep entitlement and naked arrogance.

Pidi syndrome portends warning to private sector: It must respond more maturely to 'disruptive' reforms

In reacting emotionally to 'disruptive' reforms, the private sector runs the risk of erring on the side of over-enthusiasm. Pidi's popularity is a warning.

A political dogfight: My dog Pidi tweets for me, says Rahul Gandhi to those who questioned his Twitter popularity

On Sunday, Gandhi decided to come 'clean' about the sudden rise of his Twitter popularity and sarcastically explained that his dog Pidi was responsible for it.

The new Rahul Gandhi is because of the New India: Congress VP's idea echoes sentiments of nation

In other words, it is not Rahul who has changed. What has changed is the socio-political context in which he operates.

BJP's response to Rahul Gandhi's Pidi video: Party tweets image calling the dog 'smarter than his master'

Congress vice-president Rahul Gandhi decided to kill rumours about his Twitter account being handled by sources other than him.