Recent Highlights
All Stories for Mediamatters
No hard sell, great attention to detail: The two best Indian ads of 2013
Anant Rangaswami • 11 years agoThat's what's common to the two best ads of 2013. Forget about selling and focus, simply, on story-telling. The selling will happen on its own.
Incredible India launches short film contest for travelers
Fp Staff • 11 years agoIncredible India presents Pixel13, a short-film contest to promote Indian tourism
Interview with Maurice Levy: Publicis-Omnicom deal on track
Anant Rangaswami • 11 years agoThe advertising and marketing world was shocked when six months ago Maurice Levy announced 'the merger of equals'. Storyboard editor Anant Rangaswami met the 71 year old Levy to find out more, and key in on his vision for 2014.
Martin Sorrell's holiday reading recommendations
Anant Rangaswami • 11 years agoSir Martin Sorrell, CEO - WPP, recommends a reading list for professionals and media advertising and communications as we approach the holidays.
Sir Martin Sorrell on sign-on bonus, procurement and more
Anant Rangaswami • 11 years agoSir Martin Sorrell talks about the major events, intricacies and highlights in the communications, marketing and advertising universe that took place last month.
Publicis' Maurice Levy sends high tech season's greetings
Anant Rangaswami • 11 years agoPublicis Groupe's chairman and CEO Maurice Levy wishes the world as we approach the new year.
Dettol, Dabbawalas join hands for safer Mumbai kitchens
Fp Staff • 11 years agoMumbai Dabbawalas serve Dettol kitchen gel to spread awareness on the importance of kitchen hygiene
DDB Mudra appoints National Strategic Planning Heads
Fp Staff • 11 years agoAditya Kanthy and Amit Kekre, currently Senior VPs, DDB Mudra, have been elevated to the role of National Strategic Planning Heads, DDB Mudra.
It's back: Google's Great Online Shopping Festival from 11 Dec
Fp Staff • 11 years agoThe initiative was launched by Google last year to boost the adoption of online shopping in India.
Read: Sir Martin Sorrell talks all things India... and Twitter IPO
Anant Rangaswami • 11 years agoLast week, Sir Martin Sorrell, CEO of WPP, spoke to Anant Rangaswami in the first of a monthly chat on major developments in the communications, marketing and advertising universe.