It's back: Google's Great Online Shopping Festival from 11 Dec

Google India today announced the launch of its second “Great Online Shopping Festival”, an event that brings all Indian E-commerce players on a common platform to provide the best deals on the web.

 The participants range from local and classified companies, online travel sites, auto companies, telecom companies, fashion labels, health and well being companies to banking and financial services. The initiative was launched by Google last year to boost the adoption of online shopping in India.

Rajan Anandan, VP & Managing Director, Google India, said, “Great Online Shopping Festival is India’s version of cyber Monday in the West and is an exciting platform to raise awareness and consumer adoption of online shopping in India. With over 200 million Internet users in the country, more and more Internet users are opting to shop online and fueling the growth of both large multinational and homegrown companies. Industry estimates suggest that there are close to 20 million online shoppers in India and it’s estimated to grow to 50 million in next few years, making it a 16 billion dollar industry.”

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[caption id=“attachment_1277337” align=“alignleft” width=“380”]  The festival will be hosted for three days, from 11th December to 13th December.[/caption]

Speaking about the GOSF 2013, Nitin Bawankule, Industry Director - E-commerce, Google India, said, “As new Internet users come aboard, we continue to see a very healthy growth in online searches for online shopping, with over 40 percent queries coming from mobile phones. We have extended the festival to three days to cater to the growing demand and hope to attract many first-time buyers this year. Last year’s success helped us to get on-board many partners across verticals and products, who have all lined up incredible deals for the bargain hunters and first time buyers. We are hopeful that the initiative will help our partners to set new benchmarks in daily sales and help to build consumer awareness and confidence in online shopping.”

The initiative is also supported by three new partners to help create awareness about online shopping and drive user participation for GOSF. Airtel, Intel and Paytm are the preferred partners for the initiative. Apart from promoting the initiative, Airtel will also offer a 10% cashback on all online transactions on top of the other offers by participating websites to customers who transact using Airtel money.

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“We are delighted to partner with Google on this initiative, through this initiative, consumers can avail exciting and exclusive offers on the best of Intel Processor powered devices like tablets, and the latest 4th generation Intel Core processor powered laptops. We have partnered with leading OEMs and eCommerce players to provide some unique deals to our customers that make this season the perfect time to bring home a PC,” said Sandeep Aurora, Director of Marketing and Market Development, Intel South Asia.

The festival will be hosted for three days, from 11th December to 13th December. Into its second year, the industry-wide initiative will see participation from over 200 partners offering deals to customers across India for 72 hours.