Amitabh Bachchan on Monday denied charging Rs.6.31 crore to promote the DD Kisan channel, saying he had no contract with national broadcaster Doordarshan.
Yesterday, it was official. Flipkart has awarded their creative account to Lowe Lintas, the incumbent agency being Happy Creative Services.
But more than benevolence on excise duty, the government needs to keep fuel prices, general inflation in check and ensure that all round economic activity picks up.
Three Indian entries have made it to the Branded Content & Entertainment shortlist at Cannes Lions 2014, as opposed to no entries being shortlisted last year.
In a report, 'Impact of NGOs on Development', IB has said that the opposition to several development projects in the country by a significant number of NGOs, including Greenpeace, will negatively impact economic growth by 2-3 percent.<br />
Cannes Lions 2014: 13 shortlists for India in Direct, Promo & Activation, PR, Effectiveness categories
Cannes Lions 2014 have announced the shortlists for five categories – Innovation, Direct, Promo & Activation, PR and Effectiveness. 12 entries by five Indian agencies have made it five shortlists
The winners for Media, Mobile and Outdoor categories were announced at Cannes Lions 2014. India bagged three golds, its first at this year’s edition of the awards. All the golds have come to India for Hindustan Unilever’s Kaan Khajura Tesan campaign.