Piyush Pandey and R Balki on the best ads of 2013

As the year comes to an end, we take a look at the best ads of 2013.This year will be remembered for commercials that broke duration records, formats and stereotypes, some with magical and emotional tales; some not so good and some that have stood out for sheer brilliance.

 Piyush Pandey and R Balki on the best ads of 2013

HUL Lifebuoy: 'Help A Child Reach 5'

We asked 17 creative heads to nominate five ads from outside their own agencies that they thought were the best of the year. They are: Agnello Dias (TapRoot India), Santosh Padhi (TapRoot India), Kartik Iyer (Happy Creative Services), Sonal Dabral (DDB MudraGroup), Josy Paul (BBDO India), Swati Bhattacharya (JWT India), Tista Sen (JWT India), Senthil Kumar (JWT India), Abhijit Avasthi (Ogilvy India), Rajiv Rao (Ogilvy India), Bobby Pawar (Publicis India), Amit Akali (Grey India), Malvika Mehra (Grey India), KV Sridhar (Leo Burnett), Arun Iyer (Lowe Lintas), Sajan Raj Kurup (Creativeland Asia), Ashish Khazanchi (Enormous).

To understand why these ads stand out, we have Ogilvy's Piyush Pandey and Lowe's R Balki who will put them into context, evaluate effectiveness, pick out and analyze the trends this year and help us understand the future of advertising.

Updated Date: Dec 21, 2014 04:39:12 IST